How to create targeted marketing
data, create mailing lists and do thorough research using our
CD-ROMs.
Our CD-ROMs come at no additional
charge to purchasers of our full-version almanacs. Also eBook
purchasers receive a form enabling them to request a free CD-ROM.
(Note: The CD-ROMs are available only to purchasers of full
almanacs, not the summaries.)
These CD-ROMs contain the full database
of companies profiled in the almanac that you have purchased.
For example, if you buy Plunkett’s Health Care Industry
Almanac, you will find our superb, one-page profiles of each
of the Health Care 500 Companies to be part of your book. You
will greatly enjoy studying these firms in your book, and you
will find extensive indexes to them.
However, we go one step further to
give you data. We also provide you with a CD-ROM version of
that company profile database. If you purchase a printed version
of an almanac, the CD-ROM comes inside the front cover of the
book. If you purchase an eBook version, you may request that
your CD-ROM be mailed to you by filling out a simple form in
the front of the book and faxing it to us.
Here are just a few of the
ways you can use the CD-ROM to do marketing, research and analysis,
and to create mailing lists and Excel spreadsheets of company
data:
- You can view in page form each of the companies
profiled in the almanac.
- You can sort the companies by annual sales;
city, state or country; foreign, private, public or subsidiary;
or primary line of business through industry sector codes.
- You can filter the companies to find only
those firms that you want. For example, you can filter out
only companies headquartered in a particular state (such
as only those in California). You can also filter out companies
that meet multiple criteria, based on your choices of industry
type, location and annual sales.
- You can export portions of your selected
data to either Microsoft Excel files or plain text files.
You will be enabled to export company name, address, phone,
fax and website. You will also be able to export the names
of all of the executives, by title, that we have in the
database.
- You can use your exported files for mail
merge and other marketing uses. You can also import them
into many types of contact management software, such as
ACT.
You’ll find our CD-ROMs to
be a tremendous advantage when doing research, job seeking or
marketing, and you receive them at no additional charge with
the purchase of one of our full almanacs.
For additional
information, see “How to Install
the CD-ROM” and “How
to Use the CD-ROM.”
