| CATALINA MARKETING CORPORATION www.catmktg.com | | Industry Group Code: 5418 | | | | Ranks within this company's industry group: | | Sales: | Profits: |
| | | Advertising: | | Advertising Agency: | | | Speicalty Services: | | | | | | | | | | | | | |
| | Public Relations: | | PR Agency: | | | Specialty Services: | | | | | | | | | | | | | |
| | Support Services: | | Media Ratings: | | | Market Analysis: | | | Printing: | | | Specialty Prod./Svcs.: | Y | | Outdoor Advertising: | | | |
| | Consulting: | | Branding/Marketing: | | | Online Marketing: | | | Product Development: | | | | | | | |
| | Information Technology: | | Internet Design: | | | Internet Advertising: | Y | | Software: | Y | | | | | | | |
| | Major Media: | | Radio: | | | Broadcast TV: | | | Newspapers: | | | Magazines: | | | Cable/Satellite TV: | | | |
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| TYPES OF BUSINESS: | BRANDS/DIVISIONS/AFFILIATES | Targeted Marketing Services
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Health Resource Network
Catalina Marketing Services
Catalina Marketing International
Catalina Health Resource
PATIENTLink
Checkout Coupon
Checkout Direct
| | CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. | Dick Buell, CEO
Ed Kuehnle, Pres.
Rick Frier, CFO/Exec. VP
Eric Williams, CIO/Exec. VP
Claire DeMatteis, General Counsel/Exec. VP
Beck Besecker, Chief Dev. Officer
Rachel Keener, Sr. Dir.-Public Rel.
Barry Brindise, Sr. VP-Finance
Andy Wersel, Exec VP-Bus. Dev., Catalina Health Resource
Debbie Booth, Exec. VP-Bus. Support Svcs.
William Faivre, Sr. VP-Catalina Mktg. Europe
Sharon Glass, VP-Health & Wellness
Dick Buell, Chmn.
Michael Bernhoerster, Exec. VP/Managing Dir.- Catalina Mktg., Europe
| | Phone: 727-579-5000 | | Fax: 727-563-5675 | | Toll-Free: 888-322-3814 | Address: 200 Carillon Pkwy., St.
Petersburg, FL 33716 US |
| | GROWTH PLANS/SPECIAL FEATURES | Catalina Marketing Corporation, owned by private equity investment firm Hellman & Friedman LLC, is a behavioral-based marketing company that offers marketing solutions for packaged goods and pharmaceutical products. Catalina Marketing operates primarily through three divisions: Catalina Marketing Services (CMS); Catalina Health Resource (CHR); and Catalina Marketing International (CMI). The Catalina Marketing Network, which supports CMS, is installed in over 22,000 retail locations. Health Resource Network, which supports CHR, is installed in over 17,000 pharmacy outlets. Finally, CMI’s networks are installed in over 7,000 retail locations in Europe and Japan. CMS, which reaches 250 million shoppers weekly, specializes in domestic behavior-based marketing communications delivered at the point-of-sale. Its two primary programs are Checkout Coupon and Checkout Direct, which makes use of frequent shopper programs. CHR, which reaches 22 million customers every week, uses National Drug Code information to trigger delivery of condition-specific informational PATIENTLink newsletters to consumers in pharmacy checkout transactions. CMI offers behavior-based, targeted marketing services and programs globally, reaching 86 million shoppers per week in Europe and Japan. In all segments, Catalina works to better target relevant audiences for a business’s products or services and generate a significantly higher response rate through accessing consumers’ actual purchasing behavior to understand their preferences. This approach aims to communicate more effectively with customers, via in-store through incentives, loyalty programs, sampling and advertising; and online through interactive web sites with customizable features. The company operates 11 domestic offices and five international offices located in Europe and Japan. Catalina has full-color printers in retail partner stores nationwide in order to deliver more consumer-oriented promotions. The firm has a web site called PointerMediaNetwork.com, which helps retailers, brand managers and advertisers to view a database of 250 million weekly shopping transactions for further insight on shopping habits of consumers.
Catalina offers employees education assistance, flexible spending accounts, savings bonds and an employee referral program. |
| FINANCIALS: Sales and profits are in thousands of dollars-add 000 to get the full amount. Yr. 2009 note: Fiscal 2009 results were not available for all companies at press time. For this company, yr. 2009 is for 12 months. | | 2009 Sales: | | | 2009 Profits: | | | | 2008 Sales: | | | 2008 Profits: | | | | 2007 Sales: | $420,000 | | 2007 Profits: | | | | 2006 Sales: | $417,746 | | 2006 Profits: | $71,616 | | | 2005 Sales: | $410,062 | | 2005 Profits: | $65,452 | | Stock Ticker: Private | Employees: | Fiscal Year Ends: 3/31 |
| SALARIES/BENEFITS: | | Pension Plan: | ESOP Stock Plan: | Profit Sharing: | | Savings Plan: Y | Stock Purch. Plan: Y | | | | | | Top Exec. Salary: | Bonus: | | Second Exec. Salary: | Bonus: |
| OTHER THOUGHTS: | LOCATIONS: ('Y' = YES) | | Apparent Top Female Officers: 2 | W | SW | MW | SE | NE | INTER. | | Hot Spots for Advancement for Women/Minorities: Y | Y |
| Y | Y | Y | Y |
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