| CATALINA MARKETING CORPORATION www.catmktg.com | | Industry Group Code: 541800 | | | | Ranks within this company's industry group: | | Sales: 6 | Profits:2 |
| | | Advertising: | | Advertising Agency: | | | Speicalty Services: | | | | | | | | | | | | | |
| | Public Relations: | | Public Rel.Agency: | | | Specialty Services: | | | | | | | | | | | | | |
| | Support Services: | | Media Ratings: | | | Market Analysis: | | | Printing: | | | Spec. Prod./Services: | Y | | Outdoor Advertising: | | | |
| | Consulting: | | Branding: | | | Marketing: | | | Internet/Web Consulting: | | | Computer Systems: | | | Product Development: | | | |
| | Information Tech.: | | Internet/Web Design: | | | Search Engine: | | | Internet Advertising: | Y | | Software: | Y | | | | | |
| | Major Media: | | Radio: | | | Broadcast TV: | | | Newspapers: | | | Magazines: | | | Cable/Satellite TV: | | | |
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| TYPES OF BUSINESS: | BRANDS/DIVISIONS/AFFILIATES | Targeted Marketing Services
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| Health Resource Network
Catalina Marketing Services
Catalina Marketing International
Catalina Health Resource
PATIENTLink
Checkout Coupon
Checkout Direct
| | CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. | L. Dick Buell, CEO
Ed Kuehnle, Pres.
Rick Frier, CFO
Eric Williams, CIO/Exec. VP
Beck Besecker, Chief Dev. Officer
Nicole Andriso, Dir.-Public Rel.
Barry Brindise, Investor Rel.
Barry Brindise, VP-Finance
Jay Parsons, Pres., Catalina Health Resource
Debbie Booth, Exec. VP-Bus. Support Svcs.
Frederick W. Beinecke, Chmn.
Cynthia McCloud, Exec. VP/Europe Regional Dir.
| | Phone: 727-579-5000 | | Fax: 727-570-8507 | | Toll-Free: 888-322-3814 | Address: 200 Carillon Pkwy., St.
Petersburg, FL 33716 US |
| | GROWTH PLANS/SPECIAL FEATURES | Catalina Marketing Corporation is a behavior-based communications company that operates consumer behavior information networks for packaged goods and pharmaceutical products manufacturers, marketers and retailers. Catalina Marketing operates primarily through three divisions: Catalina Marketing Services (CMS); Catalina Health Resource (CHR); and Catalina Marketing International (CMI). The Catalina Marketing Network, which supports CMS, is installed in over 21,000 retail locations. Health Resource Network, which supports CHR, is installed in roughly 12,800 pharmacy outlets. Finally, CMI’s networks are installed in roughly 7,300 retail locations in Europe and Japan. CMS, which reaches 223 million shoppers weekly, specializes in domestic behavior-based marketing communications delivered at the point-of-sale. Its two primary programs are Checkout Coupon and Checkout Direct, which makes use of frequent shopper programs. CHR, which reaches 22 million customers every week, uses National Drug Code information to trigger delivery of condition-specific informational PATIENTLink newsletters to consumers in pharmacy prescription checkout transactions. CMI offers behavior-based, targeted marketing services and programs globally, reaching 86 million shoppers per week in Europe and Japan. In all segments, Catalina works to better target relevant audiences for a business’s products or services and generate a significantly higher response rate through accessing consumers’ actual purchasing behavior to understand their preferences. This approach aims to communicate more effectively with customers in-store through incentives, loyalty programs, sampling and advertising; and online through interactive web sites with customizable features. The company operates 11 domestic offices and five international offices located in Europe and Japan. Recently, Catalina began installing new full-color printers in retail partner stores nationwide in order to deliver more consumer-oriented promotions. Late in 2007, private equity investment firm Hellman & Friedman LLC completed the acquisition of Catalina Marketing Corporation for approximately $1.7 billion.
Catalina offers employees education assistance, flexible spending accounts, savings bonds and an employee referral program.
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| FINANCIALS: Sales and profits are in thousands of dollars-add 000 to get the full amount. Yr. 2007 note: Fiscal 2007 results were not available for all companies at press time. For this company, yr. 2007 is for 12 months. | | 2007 Sales: | | (12 months) | 2007 Profits: | | (12 months) | | 2006 Sales: | $417,746 | | 2006 Profits: | $71,616 | | | 2005 Sales: | $410,062 | | 2005 Profits: | $65,452 | | | 2006 Sales: | $472,950 | | 2006 Profits: | ($19,273) | | | 2003 Sales: | $474,400 | | 2003 Profits: | $43,400 | | Stock Ticker: POS | Employees: 1,100 | Fiscal Year Ends: 3/31 |
| SALARIES/BENEFITS: | | Pension Plan: | ESOP Stock Plan: | Profit Sharing: | | Savings Plan: Y | Stock Purch. Plan: Y | | | | | | Top Exec. Salary: $661,538 | Bonus: $804,900 | | Second Exec. Salary: $404,654 | Bonus: $150,001 |
| OTHER THOUGHTS: | LOCATIONS: ('Y' = YES) | | Apparent Top Female Officers: 3 | W | SW | MW | SE | NE | INTER. | | Hot Spots for Advancement for Women/Minorities: Y | Y |
| Y | Y | Y | Y |
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