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Plunkett Research Announces Release of Plunkett's Almanac of Middle Market Companies 2008, 7-16-2007

The new almanac is now available! Our new Plunkett's Almanac of Middle Market Companies and our online Middle Market Industry Research Center are designed to be time-saving business development tools for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It will also be of great use to placement, recruiting and human resources professionals, as well as professionals working in economic development, lending and media.

Many marketers of goods and services consider the middle market to be an underserved sector that is ripe with the opportunity for new business development and new customer relationships. While the largest companies, such as those found in the Fortune 1000, are an obvious target for new sales opportunities, the middle market is less obvious, more subtle and sometimes overlooked. Also, many middle market companies are far from mature - instead, many of these firms are enjoying soaring growth, giving suppliers a chance to grow along with them. Not only does our middle market list provide an excellent resource for those looking for new customer opportunities, it is also an excellent list for professionals who are working on business strategy and analysis of competitors.

The exciting new book and Online Research Center cover competitive intelligence, market research and business analysis - everything you need to identify and develop strategies for middle market corporations, including:

  1. Profiles of middle market manufacturers of all types
  2. Profiles of middle market distributors
  3. Profiles of mid-sized technology, hardware, software and biotech firms
  4. Profiles of mid-sized companies in financial services
  5. Profiles of mid-sized companies in energy, food products, apparel, entertainment, real estate and transportation
  6. Profiles of middle market health care services and products firms
  7. A business terms glossary, and a directory of vital industry associations, professional organizations and government agencies that is of great use to marketers and consultants

You'll find a complete business tool and market research report in one superb, value-priced package. Our coverage also includes a business glossary, industry contacts and thorough indexes. The corporate profiles section includes our proprietary, in-depth profiles of nearly 500 leading middle market companies in business sectors of all types. Purchasers of the book also receive a copy of the company profiles database on CD-ROM at no additional charge. This same database can be accessed by online subscribers.

About Plunkett Research, Ltd.

Plunkett Research, Ltd. is a leading publisher of complete business research and analysis resources, designed to enable professionals in marketing, research and finance to access complete trends analysis, statistics, technology analysis and financial analysis of the world's most exciting industries. For more information, visit www.plunkettresearch.com, or call 713.932.0000.

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